Shaz reads between the lines. The Turing of Nucleus, Shaz decodes culture through the secret and not-so-secret language of memes, music, symbols and metaphor. Deliberate and unafraid, she believes learning and creativity are sparked by challenging long-held beliefs. By interrogating assumptions of gender, race, poverty, sexuality and security, Shaz transforms her extraordinary empathy into incisive insights, informative strategy and revealing design that give voice to deep, emotional human truths.
As a social good strategist and designer, Shaz’s commitment to building platforms for positive change has resulted in non-profit brand strategy and design with Ubuntu Pathways, Keep a Child Alive and Joyful Heart Foundation. Alongside The Nucleus Group, she has facilitated human-centered approaches to health initiatives with UNICEF and UNHCR. Her work in the nuclear risk reduction space includes the #StillHere campaign for the 75th Anniversary of Nagasaki and Hiroshima, NSquare, Ploughshares Fund, ELN, and the MacArthur Foundation. She holds a Masters in Branding from the School of Visual Arts.